Victoria Gourmet is a well-established gourmet food brand sold in both specialty stores and national retail outlets. Their site required a design that was consistent with their existing brand and packaging, and was also capable of handing the volume of product data, recipe content and wholesale customer functions that the client needed.
Visually, the client wanted features such as slide shows, interactive homepage areas and menus, and color that would associate their site with their brand packaging. They also wanted quick cross-referencing from product items to the recipes that encouraged their use.
Functionally, the client required easily searchable recipes and blog posts, clean and clear navigation to content and online shopping managed in their online store, a private login area for wholesale customers, and self-management by the client for all content areas of the site.
Other features include:
Integrated shopping cart information carried in the header of the site from the online store site managed by their retail distribution partner;
Featured content rotators on the home and interior pages that showcase products, recipes and blog posts as the client determines them relevant;
“Recipe Spinner” custom module that allows users to select a product and a main ingredient for a selection of recipes that match those options;
Sorted search via tabs that segments search results by content type to help visitors find the most relevant information based on their search criteria;
Page printing for recipes that provides formatted printing;
Star rating system for recipes to encourage customer feedback and recipe ranking;
CSV upload function to allow site owner to upload multiple recipes at one time;
The site launched just prior to the Christmas shopping season, and the company saw a significant increase in both traffic and sales as a result of their ability to better market their products online. Since launch, the site has continued with ongoing development, including expansion of the private wholesale area for their retailer customers, as the popularity of the site and its offerings have been well received by consumers, partners and the company management team.