Describe the Project (Goals, Requirements, and Outcome):
The primary goal of this project was to redesign the WETA.org site to effectively represent the importance of WETA as a source for community, cultural, historical and entertainment content in Greater Washington. We wanted the redesigned WETA.org to reflect a sense of local place and service, both in the way the site looked and in the TV, radio and web features it highlighted.
Because the site was built almost entirely in-house, the development period was long (a little over two years). However, we are absolutely thrilled with the end result. Aside from the update to the site's look and feel (we are now mobile-friendly), a more streamlined navigation, and increased opportunities for interactivity, our new Drupal 7 site features a greatly improved administrative experience -- not only for the digital department but also for other staff members throughout the organization who update the site regularly. As a result, our content is updated more frequently and is more engaging.
Why Drupal Was Chosen:
Because our existing site was in Drupal 5, we had in-house experience with Drupal development. Plus, we just like it!
Key Modules, Theme, and Distribution Used:
Views, Display Suite, Panels, Panelizer, Webform, Workbench
Why these Modules, Theme, and Distribution were Chosen:
Views: It's truly amazing how far Views can take you. It powers our radio playlists, our community calendar, and all of our slideshows, enabling us to schedule them in advance.
Display Suite, Panels and Panelizer: We used a combination of Display Suite and Panels to create all of our landing pages and to extend other pages throughout the site. Through Display Suite, we assigned about 15 different view modes to a content type we call "Feature Block." Content editors can then uses Panels or Panelizer to place those Feature Blocks using the view modes of their choice anywhere throughout the site.
Webform: Webform is our workhorse -- it powers all our job and internship application forms, RSVPs for WETA events and entries to all our giveaways. However, the truly innovative use we found for it was to serve as the base for all our personality and trivia quizzes. With just a little bit of custom processing, we were able to use Webform to create a quiz interface that allowed content editors could create quizzes without any need for PHP. In addition, we were able to extend the Webform module to integrate with Blackbaud, our fundraising and e-marketing vendor, so any email addresses submitted through our quizzes get added to our prospect pool.
Workbench: Workbench provides an administrative "home page" for all our content editors. Customized with the blocks and views required by each type of editor, it provides all the necessary information a content editor needs without overwhelming them with irrelevant choices.