Describe the Project (Goals, Requirements, and Outcome):
The Teach for All public website will help us achieve our “One Day” by taking our global constituents through a ladder of engagement: inform, inspire, and take action.
The website redesign will achieve several key objectives:
-Provide the primary web presence for Teach for All, which establishes a clear brand identity for the network and delivers a cohesive user experience for accessing related sites.
-Reach more members of our target audiences globally, accomplished by optimizing content and usability for non-native English speakers, supporting mobile device access, and integrating with social media.
-Inform and educate visitors by making key facts, data, and core messages about Teach for All easily accessible. Clearly and accurately communicate who we are and what we do, and provide credible evidence of impact. Provide funders, media, influencers and others with the information they need to support Teach for All.
-Inspire visitors about the mission and reinforce commitment and support for Teach for All.
-Engage visitors by providing our primary audiences with clear calls to action for the appropriate next steps.
Strengthen relationships with supporters by showcasing donor support.
Successful results include:
-More visitors are reaching the site, as seen by a rise in the count of unique visitors.
-Visitors to the site are coming from a broad range of countries, including African countries
-More people appear to be finding value in the site, as seen in an improving (i.e., falling) bounce rate, longer time on site, click throughs on calls to action, and ‘shares’ to social media.
-HR and Development are able to use the website as a helpful reference for stakeholders, and are spending less time on low value-added tasks such as clearing up basic misconceptions about the network or our model
Why Drupal Was Chosen:
Drupal was chosen because of it is open source and non-proprietorial, it is the platform we recommend all of our partners use. Additionally, we chose Drupal because of it's flexibility, ability to scale, and ease in which it can integrated with other platforms. We have several content and data management systems that all are being integrated with the website and other Drupal sites so that information can be seamlessly pulled from a "single source of truth" across our various communication platforms. This ensures accurate information and greatly decrease the burden on our content creators.
Key Modules, Theme, and Distribution Used:
Key modules include Views, Panels, Metatag, Entity Reference, and Nodequeue. We worked on Drupal 7 and used a custom theme that was integrated with tweme.
Why these Modules, Theme, and Distribution were Chosen:
The modules we chose were primarily chosen so that content creation could be easily achieved by our staff with minimal technical effort. Additional modules were also used to focus on improving our site's SEO so that we can have a strong presence in the realm of education issues. Drupal 7 was the most advanced and flexible distribution for us at the time and strongly supported by our hosting provider, Acquia. Custom theming was used to match our branding requirements, integrated with tweme to allow for a light mobile interface.