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Brief Overview: 

It wins because it’s effective. It quickly and intuitively enables people to get to where they need to go. The prominent user base of this site are executive directors of charitable organizations and Digital Echidna was asked to understand that this user base does not have a lot of time – they require the premium information, up front, and accessible in a minimum of effort.

Through the development of an intuitive navigation structure, familiar brand elements, and easily accessible resources and industry news, we have developed a site that has become the information portal of choice for the industry, while reinforcing Imagine Canada’s position of authority and expertise in the field.

Award Category: 

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