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Conde Nast Traveller

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Brief Overview: 

Conde Nast Traveller is India’s leading luxury travel media brand. Through its magazine, website and social media channels, Conde Nast Traveller (CNT) reaches out to over 400,000 readers with information on premium travel.

 

CNT had a website built on Drupal 6. It did not receive the page views that the team wanted due to SEO issues. Because of this and security reasons, the CNT team wanted to upgrade the website to Drupal 7. At the same time they wanted a new design to be implemented that would be mobile friendly as well as enable flexible and state-of-the-art digital advertising options.

 

Highlights

 

  • Improved productivity of online editorial team as they no longer have to create multiple versions of the same story to appear in various parts of the site or go for syndication

  • With the new website structure, improved taxonomy structure and use of new content types, the editorial team has the flexibility to create campaigns to attract and engage more readers

  • Enabled advertising options such as integration with Doubleclick for Publishers, parallax ads, overlay ads, tile takeover ads, home-page like adoptions for sponsors, and the ability to serve different ads to the same page depending on the landing URL.
Award Category: 

Nominee Tab