Describe the Project (Goals, Requirements, and Outcome):
Isovera worked with Hunter Boot to improve and streamline Hunter Boot's web presence over various country-specific sites. Isovera utilized our in-house technical expertise to develop a custom Drupal Commerce solution that integrates Drupal with credit card processing and warehouse management services, as well as creates a means for automated email marketing. As a result of this process, Isovera created a scalable site that allows Hunter Boot’s web team to drive traffic across multiple markets and channels, increase sales and revenue, and provides a unified, cohesive sales experience for the customer.
Previously, Hunter Boot had no online presence in the US. Isovera developed a responsive theme for the site taking design inspiration from their existing UK site, and developed it in such a way which allows for rapid expansion into new markets. The Canadian site, leveraging many aspects of the US site, and taking advantage of Drupal’s flexible architecture, allowed for a rapid deployment in only three months. Hunter Boot plans to take a same approach as they expand their presence for additional country-specific sites.
Why Drupal Was Chosen:
Hunter Boot sought a platform which affords the ability to scale as the demands of the site grew. It was imperative that as Hunter Boot grew into other retail markets around the world, to have the ability to re-use their existing site architectures, creating a singular and consistent branded shopping experience. It was also important for Hunter Boots to utilize a CMS that was widely-supported, upgradable, and easily updated to avoid security breaches.
Using Drupal allows Hunter Boot to readily create new country-specific websites as their marketplace increases. Drupal also creates a simple way for Hunter Boot to manage their marketing content. Hunter Boot is able to upload new content and products quickly, and can even re-skin their site as tastes and seasons change. This level of adaptability is crucial in rapidly-changing industries such as fashion.
Key Modules, Theme, and Distribution Used:
Commerce
Features
Context
Context Rules
Context Domain
Context Reaction Menus
Services
Feeds
Feds Tamper
As for distribution and theme, there was no custom distribution utilized, and the theme was entirely custom.
Why these Modules, Theme, and Distribution were Chosen:
"Features" is utilized for deploying and tracking configuration. "Context" and it's related modules are used for layout and some of the logic related to commerce and switching countries. "Context" is used because it's relatively simple, and easily exportable. "Services" is used for communication between warehouses in both the US and Canada. "Feeds" and "Feeds Tamper" are used for importing new lines of product seasonally. They're used because of their robust nature, ability to be exported easily, and because they allow for easy customization.
As for distribution and theme, there was no custom distribution utilized, and the theme was entirely custom.
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United States (81)
Canada (13)
United Kingdom (11)
France (4)
India (3)
