Luna Park Sydney

Click on image for full slide show

Brief Overview:

Bringing the "Luna Park Experience" to live online in a visually engaging yet usable manner posed challenges for both the design and development agencies.

Combining an effective UX whilst integrating into an existing and complex ticketing system (due to the nature of the park ticketing options) resulted in the decision to go for a non responsive mobile site. Wedding and venue initial launches were desktop focused only due to the target demographics. Chinese language support is expected to increase due to the park audience.

Extensive work was performed on the Drupal admin interface to give the parks marketing department significant control of what is a "non Drupal looking" site throughout the year inline with seasonal and other marketing campaigns.

Award Category:

Best Entertainment Website

Nominee Tab

Nominee Information

Owner's Name:

Luna Park Sydney

Nominee Twitter Handle:

@LunaParkSydney

Web Address:

http://www.lunaparksydney.com/

Country:

Australia

Project Information

Launch or Publication Date:

Thursday, August 1, 2013

Describe the Project (Goals, Requirements, and Outcome):

Luna Park had been using a combination of web platforms for their various sites including Drupal for their eCommerce engine.

We were asked to look at supporting the eCommerce platform whilst rolling out Drupal across their main park site (including a mobile specific iteration) and across their other digital assets - weddings, venues, The Deck Restaurant, The Big Top Concert Hall etc.

Mobile, main park site, weddings and venues have all been launched with increased user engagement and conversion rates plus a reduced internal cost of CMS management due to the enhancements for admins.

The remaining digital assets are currently being worked on as part of this years digital roadmap. Additional functionality is also scheduled to be added across the sites.

Why Drupal Was Chosen:

Luna Park needed a very flexible and extensible solution to support a number of different initiatives including non web facing projects. Work had been done already using Drupal to form the basis of their park ticketing solution so some investment was in place. When combined with the need to launch numerous very different sites from a common back end, enable "in park" POS integrations, planned social media extensions, eComm functionality improvements etc the decision to commit to Drupal was made.

Key Modules, Theme, and Distribution Used:

Drupal 7 (maintained to latest version). Drupal Commerce. Numerous custom themes. Numerous modules, both contributed and custom.

Why these Modules, Theme, and Distribution were Chosen:

A combination of business requirements, user requirements, creative execution, and legacy requirements.

Drupal Version:

Mobile Friendly:

This website looks great on mobile devices!

Developer Information

Development Company Name:

Sitback (with creative provided by Ink Project)

Developer Twitter Handle:

@Sitback

Development Company Link:

http://sitback.com.au

Development Company's Marketing Blurb:

Sitback is an award winning web development and UX agency. We work on the objective and not the subjective and strongly focus on User Experience and development with creative supplied by strategic partners. Drupal work is focused on large complex mission critical sites. Drupal clients include Luna Park, Subaru, DEC NSW, Virgin Money, Starlight Childrens Foundation, AWU, AIM, Optus & Mastercard.

Additional developers:

Development Company:

Ink Project (for creative design)

Development Company Link:

http://www.inkproject.com/

Search form

Luna Park Sydney

Nominee Tab

Real-Time Nominee Stats

Founding Sponsor

Bronze Sponsors

Follow us on:

Search form

You are here

Luna Park Sydney

Nominee Tab

Real-Time Nominee Stats

Founding Sponsor

Bronze Sponsors

Follow us on: