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Luna Park Sydney

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Brief Overview: 

Bringing the "Luna Park Experience" to live online in a visually engaging yet usable manner posed challenges for both the design and development agencies.

Combining an effective UX whilst integrating into an existing and complex ticketing system (due to the nature of the park ticketing options) resulted in the decision to go for a non responsive mobile site. Wedding and venue initial launches were desktop focused only due to the target demographics. Chinese language support is expected to increase due to the park audience.

Extensive work was performed on the Drupal admin interface to give the parks marketing department significant control of what is a "non Drupal looking" site throughout the year inline with seasonal and other marketing campaigns.

Award Category: 

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