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Cara Dillon

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Brief Overview: 

Cara Dillon was created to deliver a music fan experience that would stimulate engagement by delivering a variety of content in a visually striking and easy to use manner.

Key requirements were a Playlist Mini-Player that would appear on all pages but work independently of the main Music page player, allowing Cara to prioritise which tracks were accessible quickly after landing on the Home Page.

The PR team needed to select different content and push it to the Home page as a teaser, as well as streamlining the workflow needed to manage a music artist site that would change on a daily basis.

A key requirement in the mobile age was to ensure the site could perform effectively in smart phones.

Award Category: 

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