Wisconsin Association of Independent Colleges and Universities (WAICU)
The Wisconsin Association of Independent Colleges and Universities (WAICU) is the official organization of Wisconsin's private colleges and universities. WAICU introduces prospective students to its members and promotes the benefits of studying at a private college.
Designed to showcase WAICU members, the website features a college finder, including tools to search for colleges by areas of study and athletic programs. Users can browse profiles of each college and schedule campus visits.
We helped WAICU streamline the website and focus content on what prospective students need to consider private colleges. We also updated the WAICU brand, creating a new logo and color palette, which then informed the website's design. The new website is responsive, automatically adjusting to the size of the device.